I solve hard problems.
I design for complex problem spaces and expert users. I've spent fifteen years connecting business strategy to structural design, focusing on the high-stakes analytical tools and workflows that drive expert decisions.
I turn constraints into a competitive edge. I untangle messy information architecture, streamline workflows, and visualize complex time-series, trends, and analytical data.

Practice
Where I add the most value
Design leadership
Hands-on design leadership
I work alongside my team to provide clear direction and ground decisions in business reality. I help elevate and accelerate our most critical work.
End-to-end craft
Product design, end to end
I connect business goals with user needs. I ensure products feel coherent from the strategic roadmap down to the final UI.
Complex domains
Systems thinking for complex products
I thrive in complex problem spaces. I untangle messy details, streamline workflows, and visualize data for insights and action.
Identity
Personal Brand
My personal brand is shaped by numerous testimonials from colleagues, clients, and stakeholders. Their feedback not only informs top skills, but also the "why" (core values) and "how" (personality and style).
Why
Core values
Innovation
I'm driven to explore change and introduce ideas that challenge the status quo. The best design I have done started with exceptionally challenging constraints.
Excellence
I strive for the highest quality and pursue continuous growth in myself, my team, and the products we create. The details that separate good from great are often the ones I care about most.
Collaboration
I love working in multidisciplinary teams. My diverse background — spanning business, engineering and design, is instrumental in building great communication and connection across organizations.
Integrity
I am genuine and transparent. I say what I mean, follow through on all commitments, and give credit wherever it belongs.
Learning
Formal Training
Perspective
Beyond the screen
I run, swim and bike. I love photography. I mentor designers through BestHuman, where I am one of their top-rated mentors with a 4.8-star rating. I am a lifelong learner, always picking up new skills and perspectives.




